Privacy Policy

Effective Date: September 18, 2026

Keith White Chrysler Dodge Jeep Ram (“Keith White CDJR,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information through our dealership, website, online services, communications, and other interactions with you.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Keith White CDJR, we may collect information including:

• Name, mailing address, email address, and telephone number
• Driver's license information and other identification information
• Date of birth
• Information provided through a credit or financing application, including information regarding employment, income, residence, credit, and financial circumstances
• Vehicle information when you trade in a vehicle, such as information necessary to evaluate or process the trade
• Insurance information when necessary for a vehicle transaction, financing, service, or other dealership-related transaction
• Information related to the purchase, lease, financing, service, repair, or parts transaction
• Service and maintenance information
• Information submitted through website forms, online applications, chats, messages, or other digital services
• Information about vehicles you view or interact with on our website
• Information contained in communications you have with us by telephone, email, text message, social media, or other means
• Information automatically collected through cookies, analytics technologies, advertising technologies, and similar tools

We collect information from you directly, from your interactions with our website and dealership, and from third parties when necessary to provide requested products and services or complete transactions.

2. Information Collected Through Our Website

Our website may provide features that allow you to:

• Contact our dealership
• Request information about vehicles
• Calculate estimated vehicle payments
• Apply for financing or credit
• Request a vehicle trade-in valuation
• Schedule a test drive
• Schedule service
• Submit parts inquiries or requests
• Communicate with dealership personnel through online messaging or chat
• Create or use a customer account
• View information relating to your service history
• View vehicles you have previously viewed on our website
• Submit information through other forms or features that may be added to the website

Information submitted through these features may be transmitted to our dealership systems, including our customer relationship management system, and may also be processed by website, technology, communications, or other service providers that support these functions.

3. How We Use Personal Information

We may use personal information for purposes including:

• Responding to questions and requests
• Providing vehicle sales and leasing services
• Arranging financing or credit
• Processing credit applications
• Evaluating vehicle trade-ins
• Providing vehicle payment estimates
• Scheduling and providing service and maintenance
• Responding to parts inquiries
• Managing customer accounts
• Communicating with customers regarding transactions and requests
• Providing information about vehicles, products, services, and dealership events
• Sending marketing communications where permitted
• Operating, maintaining, and improving our website and digital services
• Understanding website usage and customer interactions
• Measuring advertising and marketing effectiveness
• Detecting, preventing, and investigating fraud, security incidents, or other unlawful activity
• Complying with applicable laws, regulations, legal processes, and governmental requirements
• Protecting the rights, property, and safety of Keith White CDJR, our customers, employees, and others

4. Financing and Credit Information

Keith White CDJR arranges financing and leasing for customers through banks, credit unions, finance companies, and other lenders.

When you request financing or complete a credit application, we may collect and process information necessary to evaluate and arrange financing. This may include information such as your identity, address, employment, income, date of birth, Social Security number, credit information, and other information ordinarily required as part of a vehicle credit application.

We may provide information to lenders, finance companies, credit reporting agencies, insurance providers, and other parties as necessary to evaluate, arrange, process, or complete a financing or vehicle transaction.

The collection and disclosure of consumer financial information may also be subject to federal laws and regulations, including the Gramm-Leach-Bliley Act and regulations administered by the Federal Trade Commission.

5. How We Share Personal Information

We do not sell or rent your personal information to third parties for monetary consideration in the ordinary course of our business.

We may, however, disclose personal information to third parties when reasonably necessary to operate our dealership, provide requested products or services, complete transactions, or perform business functions.

These parties may include:

• Banks, credit unions, finance companies, and other lenders
• Credit reporting agencies
• Insurance companies and insurance-related providers
• Customer relationship management and dealership software providers
• Website hosting, development, and technology providers
• Marketing, advertising, analytics, and communications providers
• Third-party lead providers
• Service and parts-related providers
• Information technology, security, hosting, and communications providers
• Companies that assist us with customer communications
• Government agencies, courts, regulators, law enforcement, or other parties when required or permitted by law

For example, information submitted through certain Facebook or other advertising lead forms may be transmitted to our dealership's customer relationship management system.

We may also disclose information when necessary to comply with legal obligations, respond to lawful requests, enforce our agreements, protect our rights or property, investigate fraud or security issues, or protect the safety of our customers, employees, or others.

6. Cookies, Analytics, and Tracking Technologies

Our website may use cookies, pixels, tags, scripts, web beacons, and similar technologies.

These technologies may be used to:

• Operate website features
• Remember certain website activity or preferences
• Understand how visitors use our website
• Measure website performance
• Analyze traffic and interactions
• Improve our website and services
• Measure advertising performance
• Build or assist with advertising audiences

We may use services such as Google Analytics, Google Tag Manager, and other analytics or advertising technologies.

Because technology and advertising services may change, additional services may be added to our website over time.

7. Advertising and Marketing

We may use third-party advertising and marketing services, including Google and Meta platforms, to advertise our dealership and its products and services.

These services may use information collected through cookies, pixels, website interactions, advertising identifiers, or similar technologies to measure advertising performance or help us reach audiences that may be interested in our products and services.

We may also use information you provide directly to us for dealership marketing and customer communications, subject to applicable law and your available choices.

8. Email and Text Messages

If you provide your telephone number or email address, we may contact you regarding your vehicle inquiry, transaction, service appointment, parts request, financing request, or other interaction with our dealership.

Where permitted, we may also send marketing communications by email or text message.

For marketing text messages, you may generally opt out by replying STOP or following other instructions provided in the message.

You may unsubscribe from marketing emails by using the unsubscribe instructions contained in the email.

Opting out of marketing communications does not necessarily prevent us from sending communications that are necessary to complete a transaction, respond to a request, provide a requested service, or otherwise communicate with you about an existing business relationship.

9. Social Media

Keith White CDJR maintains social media accounts and may communicate with customers through social media platforms.

If you contact us through social media, the information you provide may be available to us and may be used to respond to your inquiry or provide requested services.

Your use of social media platforms is also subject to the privacy policies and terms of those platforms.

10. Customer Accounts

Our website may allow customers to create or access an account.

Depending on the features available, an account may allow you to view information relating to your dealership interactions, service history, or vehicles you have previously viewed on our website.

Account information may be maintained by Keith White CDJR or by third-party technology providers that operate portions of the website or related services.

11. Service and Parts Information

When you use our service or parts departments, we may collect information necessary to schedule, perform, document, and communicate about your requested services or parts.

This information may include contact information, vehicle information, service history, appointment information, repair information, and other information reasonably necessary to provide the requested service.

Financial information or credit application information is not ordinarily required for routine service or parts inquiries. Where payment information is processed, payment processors or other service providers may process information necessary to complete the transaction.

12. Information Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

The specific safeguards used may vary depending on the type and sensitivity of information and the systems used to process or store it.

No method of transmitting or storing information can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or through our website.

13. Data Retention

We retain personal information for as long as reasonably necessary for legitimate business purposes, including providing products and services, maintaining business and transaction records, complying with legal and regulatory obligations, resolving disputes, enforcing agreements, and protecting our rights.

Different types of information may be retained for different periods.

Customer information may remain in our dealership systems, including our customer relationship management systems, after a transaction or inquiry has been completed. We do not currently maintain a single retention period that applies to all categories of personal information.

When information is no longer reasonably necessary for applicable business or legal purposes, it may be deleted, destroyed, anonymized, or otherwise disposed of in accordance with applicable requirements and our practices.

14. Security Cameras

For safety, security, loss prevention, and other legitimate business purposes, our dealership facilities may use video surveillance or security cameras.

Security camera footage is generally maintained only for a limited period and may be automatically deleted, overwritten, or otherwise removed from our systems. In certain circumstances, footage may be retained longer when reasonably necessary for security investigations, insurance matters, legal proceedings, or other legitimate purposes.

15. Guest Wi-Fi

Keith White CDJR may provide guest Wi-Fi at our dealership.

Our guest Wi-Fi does not require customers to provide personal information solely to obtain access. Use of the network may nevertheless be subject to applicable technical, security, or usage requirements.

16. Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites, applications, services, social media platforms, lenders, manufacturers, advertisers, or other third parties.

Those third parties may have their own privacy policies and terms of use. Keith White CDJR is not responsible for the privacy or security practices of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

17. Children's Privacy

Our website and services are intended for general audiences and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through our website. If we become aware that we have inadvertently collected such information, we will take reasonable steps to delete it.

18. Your Privacy Choices and Requests

Depending on applicable law, you may have certain rights regarding your personal information.

You may contact us to:

• Ask questions about our privacy practices
• Request information regarding personal information we maintain about you
• Ask us to update inaccurate information
• Ask questions or raise concerns regarding the use or disclosure of your information
• Opt out of certain marketing communications
• Submit other privacy-related requests

To make a privacy-related request, contact:

We may need to verify your identity before completing certain requests in order to protect personal information and prevent unauthorized disclosure.

Certain information may be excluded from privacy requests where retention or disclosure is required or permitted by applicable law.

19. Data Security Incidents and Breach Notification

If we determine that personal information has been affected by a security incident or data breach, we will investigate the incident and take reasonable steps to contain, remediate, and respond to it.

Where required by applicable federal or state law, we will provide notifications to affected individuals, governmental authorities, or other parties within the time and manner required by law.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, technology, legal requirements, or other circumstances.

When we make changes, we will post the updated Privacy Policy on our website and update the Effective Date shown at the beginning of the policy.

We encourage you to review this Privacy Policy periodically for the most current information about our privacy practices.

21. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: